CINCO Jewelry Interview: An Inside Look with Li Furtado

CINCO jewelry interview serves as a gateway to discover the artistry behind the unique pieces crafted by LI FURTADO. During a revealing conversation with Claudia Cavaleiro, LI FURTADO reflects on her transformation from an aspiring geographer to a celebrated jewelry designer. Her journey illustrates an unwavering dedication to aesthetics, individuality, and empowerment, culminating in a collection that not only adorns but uplifts those who wear it.

Why did you want to start a jewelry brand?
LI FURTADO reveals that she never intended to start a jewelry brand. Instead, her gradual journey led her to this path. Originally focusing on geography, she felt a pull towards creating jewelry pieces that reflected her unique vision, thus venturing into the world of jewelry design.

Have you always loved jewelry?
While she cannot pinpoint an exact moment of falling in love with jewelry, LI FURTADO has always appreciated the beauty surrounding her. As a keen observer, she admires the elegance and artistry expressed in various forms of beauty.

Are there any jewelry designers from the past that you particularly admire?
LI FURTADO cites several past jewelry designers as inspirations. Figures such as Elsa Peretti and Paloma Picasso not only shaped the jewelry landscape but also continue to influence modern designs, showcasing the lasting impact of their creativity.

What do you want women to feel when wearing your jewelry?
The primary goal for LI FURTADO is to empower women through her creations. She believes that jewelry transcends gender and serves as a universal form of self-expression, aiming to support women in feeling valued and confident.

Who would you most like to see wearing your jewelry?
LI FURTADO shares a heartfelt wish to see her daughter wearing her jewelry, which would signify the success of creating a brand with enduring value. She envisions that, in 20 years, her clients will cherish their pieces, viewing them as symbols of worth and beauty.

How many pieces are currently available at CINCO?
Currently, CINCO offers approximately 200 unique pieces, showcasing a substantial and diverse collection.

Be honest, do you have a favorite piece?
While LI FURTADO admits to having a favorite piece, she chooses not to disclose it. She emphasizes that jewelry is deeply personal, reflecting individual tastes and choices, highlighting that the importance lies in how each person's jewelry reflects their identity.

Who or what is your biggest inspiration?
LI FURTADO draws her inspiration from observing people in everyday life. The movement and style of individuals captivate her, sparking ideas for redesigning pieces that resonate with minimalist vibes and unique stories.

LI FURTADO is the founder and creative director of CINCO. Born in '82 in Alentejo, Portugal, she graduated in geography from the University of Coimbra. After working for 10 years as a consultant, she quit her job to follow her dream and love for fashion. With a creative and restless mind, she is driven by new ideas and her focus is to always have time to enjoy life with her family.

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